Optometry eCommerce

With cross-functional skills in both strategy and technology, I managed the company's largest digital transformation project, namely the creation of the clinic's online store. This included process analysis and project management, as well as the platform's architecture, deployment, and multichannel sales strategy.

The Clinique visuelle Francine Jarry now sells optometry products across Canada through its online store, accessible at any time. It is now possible to sell products that are not in stock and allow customers to pre-shop for their frames from wherever they want.